Microsoft Store now gives app developers a bigger cut of revenues

Microsoft today updated its store policies to implement a new revenue-sharing separate for app developers. With the latest changes, developers will now be able to earn up to a 95 percent cut of the acquirement on app sales, and an 85 percent cut on the low end.

According to the updated policy, all consumer apps, excluding games, will provide 95 percent of the revenue from the app purchase itself, along with in-app purchases, to the developer. The fee structure is in effect for purchases on Windows 10 PCs, Windows Mixed Reality, Windows phone, and Surface Hub. Annotation that this excludes purchases made on Xbox consoles.

Things become a fiddling more complicated when y'all factor in how customers are delivered to your app. The 95 pct share is earned when a client uses a deep link to purchase your app. If Microsoft directs someone to your app through a collection or "whatsoever other endemic Microsoft properties," then developers volition net an 85 percent share instead.

Shop developers just got a massive raise from the @MicrosoftStore - the new fee structure announced at Build 2022 just went live! pic.twitter.com/YsdyoUDg9D
— Ben Fox (@ductionist) March 5, 2022

The new revenue carve up figures were announced last year at Build 2022 and were originally expected to roll out by the end of 2022. They're a few months later on than expected, but they should be a welcome modify for developers on the Microsoft Store nevertheless.

For more on the updated terms, you can refer to Microsoft's app developer agreement.

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